Tuesday, 13 December 2011

Hot prospects for Iceotope

Green technology, developed in Sheffield to cut data centre energy bills by half and re-use the waste heat they generate, has been rescued from administration by its original inventor.

Peter Hopton, who heads city-based environmentally friendly computer group VeryPC, has led a consortium, including the original engineering team, which has bought electronic equipment cooling specialist Iceotope.

The company was set up two years ago and uses an environmentally friendly fluid to rapidly conduct heat away from electronic components and allow it to be used elsewhere, possibly to heat offices.

Data centres are giant warehouses filled with computer servers and form the backbone of the Internet as well as providing secure data storage for major companies.
“With the data centre industry growing by 12 per cent each year, data centre providers are struggling to keep up with demand for higher efficiency and higher density, while keeping power consumption and costs to a minimum,” says Peter Hopton, who was not as part of the Iceotope management team when administrators were called in two months ago.
“Iceotope’s unique technology can help data centre providers to save half of all overall electricity costs compared to an average data centre.

“Approximately 40 percent of today’s data centre costs are power-related, however, by 2015, this figure will exceed 50 percent. In order to attempt to combat these escalating costs, many companies are looking to drastic measures to improve their cooling efficiency, such as moving their data centres to the Arctic Circle. Iceotope technology makes this move obsolete.”

Mr Hopton becomes chief technology officer of Iceotope, which has secured a seven figure investment.

13 December 2011